Social Command & Mobile Solutions Director, MRM McCann
An iOS developer, lawyer, and currently the social command and mobile solutions director of MRM//McCann Manila. Yves started his career in public service with the MMDA, leading the social and mobile thrusts of the Agency, which made it an example of effective government service through communications and technology.
While studying for the bar exams in 2009, he learned to write iOS apps and eventually set up a startup which was awarded in 2011 by the Philippines CyberPress as the IT Startup of the Year.
He later on developed the MMDA for iOS mobile application during his free time on weekends. He now heads the social and mobile teams of MRM//McCann, for clients such as NESCAFE, Philippine Airlines, NIVEA, Kit Kat, Bear Brand, and MAGGI.