Ely Apao

User Experience Manager, OLX Philippines

Ely is the User Experience Manager of OLX Philippines.  He is also the founder of UX Philippines and Usability Philippines.

He has been a grade school teacher, a consultant who once taught teachers how to use a mouse, and a product development manager of a big US-based online retailer.  

On his off days, he tinkers with arduinos and other electronics gadgets.

Ely will be walking us through a real-life UX and IA workflow - how they manage the experience design of the country’s largest e-commerce and classified ads platform (and long-time most-visited site in the Philippines).  He’ll also demonstrate how to conduct and apply one of the keystone IA tasks: card-sorting.